Friday, April 25, 2014

Why Promotional Content and Articles Don’t Mix

Practice your skills Customer Service Articles
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Article writing is similar to a doctor, doctor visit , and even an owner enter into a hardware store for advice . They all need a level of customer service , which involves communication , trust and complete concentration on the patient, client or player.
Take a closer look : Imagine you own a hardware store ...
Disappoints promotional content
A customer has just come into his shop and you asked about the rakes . You answer : " The fee is only $ 9.99 For a limited time , if you buy a rake, you also get a pair of gloves for free! " You know it is a sure way to lose a client, either because of extensive experience in customer service or if you have experienced something similar and left the store frustrated and disappointed .
Your client is not looking for a sales pitch ; who are looking for tips to make an informed decision that suits your needs. If the customer feels the person they are looking for guidance only take 2 minutes to focus on your needs , the customer will find another hardware .
Back to a scenario based customer service much more ...
Delicias informative content
A customer has just come into his shop and you asked about the rakes . You can specify the differences between rakes, advantages and disadvantages , offer advice on the rake (eg , security, other equipment, and cleaning), and answer any questions tracking your client may have . While guiding the client, which is ultimately their choice and buy a rake. Sure , it's a good number of minutes to establish a relationship with the customer, but to sweeten the deal , decided to throw on a pair of gloves for free, even after you've made ​​your purchase .
Your customer is impressed. Even without throwing in free gloves, which is defined as an output to your client to get expert advice on garden equipment ( and equipment) , thus gaining a regular loyal customer.
Take this whole scenario to the next level by translating an article ...
Integrating skills in customer service articles
If you can not get good customer service , pushing figured rake in the hands of the player , exclaiming : " The fee is only $ 9.99 " The reader will not , however, if you provide a - . to a quality of content information , the reader can use to make an informed decision ( or just tell ), and they trust you again in the future .
As seduce a client or customer , the reader should feel their problems or circumstances are your biggest concern and give you the best information, the most relevant. Content and promotional items are not mixed because it is completely selfish for you and your business or organization ; Therefore, the content or promotional sales pitches do not have the drive, the client or the client's interest in mind and have lost their confidence.
For its next meeting in article writing , channeling your best skills of customer service , to your reader before their own interests. Provide an original compelling value to the quality , content, creating a positive experience. In turn, it will build the trust of your readers improve their brand and increase the likelihood that you will be seen by the unique and repeat visitors.






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