Content Marketing Examples - Website Content Examples For More Effective Marketing

To understand this example, content marketing , the image of your own web site for a minute. What can you find ? If you're like most web sites you will see :

    A history of your company .
    Business biographies.
    Press releases about your company .

    Information on the services offered.
Sounds familiar ? Basically , you talk a lot about yourself , and not much about your client.
What if you blew your site and start over with a completely different approach : a content marketing strategy ?
Instead of filling your website with information about your company, full of useful information about the services offered : technical reports, mobile applications, online articles, recipes, web tools and webinars. Basically, whatever the content of your prospects would find interesting.
Of course, you still have a little information about their business, but would be hidden (in the "about us" , perhaps ?) .
You think this is crazy. It is not . Betty Crocker site is an excellent example of content marketing . On the site you will find:

    Easy for beef tacos recipe.
    Tips to save money packed lunches .
    A " How do you like cupcakes ? " Survey .
    Boards of the Community.
    No word on how Betty Crocker cake mixes are for " soft and delicious ."
In other words, it is one of the many brands that have been providing valuable content is a better marketing strategy to talk about them.
Yes, this approach is the idea of ​​traditional marketing upside down. It may be a little too swallow for some organizations .
If a "blow- up" entire web site is not on tap for your organization , think along these lines can still help you move towards the success of content marketing . For example, you can increase the development of its current site in the content, or the development of an independent micro site focused exclusively on content.






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