If you 're about to have a new website created for your business, or if you have a site rebuild , keep the following points in mind . Following these guidelines will help you create a website to attract the right visitors and rank high in the search engines.
Structuring your site
When choosing the design of your website , how you want your site to be structured. Think about the number of pages you want and what information you want to put the contents of each page. If you offer several different services , which have a separate website for each direction ; This will ensure the , valuable relevant content that will make it easier for your visitors to find what they need and help with SEO .
How website copy can be ordered ?
People browsing websites want a quick solution - they want to find the information they want easily, without having to read hundreds of irrelevant words . Try to keep your copy of targeted website and to the point . On the other hand, for SEO purposes , you want to ensure that every home has at least 400 words or less - if the search engines think your site is not credible and can penalize you .
Use headings and subheadings
You know that a quick solution mentioned ? This is why you need to break your content into sections and sub - sections - not to work your audience too difficult to understand what you want to know, or will soon lose interest . Use labels also supports for each major heading ( H1/H2/H3 ) and include some of your key words in them - which is a great tool for SEO as search engines included in the keywords in this position.
Optimization for search engines ( SEO)
An effective website is sprinkled with relevant keywords and SEO sentences - try to stick to a few on each page that are relevant to the content of the page. If you do not know your SEO, then ask a professional for help . A good keyword density is required ( usually around 4% - too many search engines penalize you for spam) and you place makes all the difference for a good SEO website . If you get your SEO right , soon begin to see great results in the search engines.
Use bold and italics in the content of your site
Another great way to help your website SEO is to use bold and italics to help distinguish keywords and unique selling points . Do not go crazy if or the content of your website will look messy .
Using the original website content
If you have worked hard to get your SEO right not spoil it for stealing the work of others! Search engines do not like happy and penalize you for duplicate it . Make sure that your content is completely original and relevant to your products or services , or steal a paragraph from a competitor's site - if you need help, ask a professional copywriter to write content you for your web site.
Update website content regularly
If there is one thing that will keep you in favor of the search engines that the content is updated regularly . News industry related message section or post blogs weekly or more often if possible articles.
More on the web
We talked to have different pages for different aspects of your business. You can also think a testimonials page so that potential customers can see all the great things that existing customers have to say about you . Also make sure you have a "contact" page with a form of e-mail, phone numbers and a map showing their location.
Use the links
If you can convince other websites link to your site, go a good way to help your SEO ; The search engines will see that other people like the content of your website and reward. Internal links that allow visitors to navigate your site will also help both to use and SEO point of view.
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