The content of a website determines where a search engine will rank the site in their listings. Well, the content produced thus give an advantage over competitors who have little or no content. Attractive and useful content will improve conversion rates. Content that builds trust and credibility will also improve the conversion rate.
The specific content and keywords
Content containing keywords, keywords and keyword phrases synonyms are an important part of any search engine optimization campaign. Keywords But the words are a double-edged sword. Very few keywords and the page can not be too often and turn away visitors. Search engines will not be impressed either.
For optimal classification, key phrases should be up 2% to a maximum of 4% of the words on a web page. For these high densities keyword phrase, every word has to count. There should be no unnecessary word.
Having keyword rich well optimized content will increase the chances of a successful search engine marketing campaign. Of course, the web site and effectively optimized for the search engines, it must be clear, concise and attractive to the customer.
The most important keywords and keyword phrases should be as near the top as possible.
The content of the page should be a link
Possible, subject to all the Web pages refer to a particular service. Many websites make the mistake of covering multiple services on a single page. This can not only be confusing for visitors to the website, but it also means that the keyword density on each page in general is low.
The content should focus on the sales message
Make sure the summary or a sales message is in the first paragraph and detail in the following paragraphs. Otherwise, provide summaries of the main page, with links to the pages devoted to the details.
If a visitor is overwhelmed by too much information, which in turn a web site with a simple format.
For readability of visitors, should be no more than 600 words on a Web page. Having a lot of content can help search engine rankings due to the greater likelihood that a sentence is - but visitors are put off by pages.
The content should contain fresh information, advice and guidance
Create reasons for customers to return to the site. The new content is a great way to keep visitors coming back. The content should contain information that complements the marketing message, or useful to the visitor. Repeatedly adding new content to ensure that the index of the search engines change frequently. But frequent inspiring alone does not make a note.
The content should include articles of interest
Use personally written articles, tips and tricks. The personal message ensures the credibility of the client. Specifically, the search engines for original content on websites.
Try to constantly add interest pages (news, tips, articles, etc) for your website. With many pages to increase the chances of a quest to find a phrase on your site.
Duplicate Content
Adding new content is important, but must be original. Quality of state guidelines Google:
"Do not create multiple pages, sub domains, or domains with substantially duplicate content ... If a site does not meet our quality standards, you can be stuck in the index."
Since the introduction of latent semantic indexing, many sites have been desisted by Google to be of little use to the visitor, and the use of duplicate content.
Changing the strange expression is also considered duplication and search engines treat the website as spam. This will affect the ranking of a website. If there is an interesting article that has been found and want to use the object, you must be completely paraphrased in your own words. He created many databases of Microsoft Access, SOL Server and Microsoft Visual Basic systems for customers. Develops and supports software systems for small and medium enterprises. Administrative systems are designed to suit the needs of the business - software solutions that are cost effective, efficient and friendly.
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