Think of a topic that interests you. Maybe it's your favorite sport or hobby, for example. Now imagine that you are looking for information on the Internet on this subject.
The first item you encounter is related to the topic you 're researching , but does not offer much in the way of value. It is too general and " fluff" material. It has obvious points a third grader could understand. And stop to offer information and related resources .
The second article you meet is much deeper. There several aspects of your topic with refreshing insight explains . It is interesting and useful, and many related articles and resources on the topic is bound.
If only you could make one of these pages for future reference, what would it be ? This would be the second page , right?
You , like most people, you probably prefer the second page of the first. It's an easy choice, and it is because the author of the second article understood ( and delivered ) the most important development of the concept of website content - the value factor .
5 Benefits of high value web content
This type of content has value for the reader, obviously. But the author / editor earlier. These are the top five benefits of creating high- value website content for your small business website :
A . It keeps people on your site longer .
Two . Actually more likely to trust the people you .
3 . Readers are encouraged to recommend the site to others.
April. Encourages other webmasters to link to your content.
May It helps you improve your rankings in the search engines and visibility.
All this sounds great, you say. But how I can create this kind of content small business website ? Here are the top five guidelines for creating high-value web content .
5 steps to high value web content
A . Choose copyright .
Two . Choose the right topic .
Three . Address all aspects of the issue.
April. Add graphics support , images, etc.
May Link to related , both in place and resources elsewhere.
Let each of these steps in more detail .
A . Choose copyright
I worked for a company that let web write instructions for their online ordering process their programmers . Big mistake. If their audience was and programmers , this could be good. But most of their customers had limited technical skills. So when these people online instructions such as " Validate parameters before advancing " ... the customers often become dead in the water have been found.
This is an excellent example of choosing the wrong author for web writing . Certainly , the entry of developers is important. After all, they built the thing . But they should not be the voice of the customer orientation. A skilled web writer ( someone with usability experience ) would have " translated" these instructions to say something like " Please fill in all the necessary information before proceeding to the next screen. "
Here is the key to this . Author of the best content from small business website is not always the person who best knows the product or service from a technical point of view . Often it is better to have a writer internally plays the role of intermediary " consumer advocate " for group information and translate it into another group.
Two . Choose the right topic
If your small business only offers one product or service, then it will probably be the topic of your website. In this case , I would focus on choosing the right angle also . Do not tell people what you want them to know - this is an outdated way of thinking about public information , especially when it comes to content small business website . Instead , find out what people want to know about the types of products you offer , and use your web content to address those questions or concerns .
If you are writing web content for a company that has many products or services, you will have to spend more time in choice of subjects and the choice of your first second angle . In this case , it becomes more about the subject than any organization . Large sites with many topics are ideal for a system of categories and sub - categories : These are our products >> And this is product 'A' >> And this is a web page that explains product 'A' in detail .
Three . Address all aspects of the subject
If you write about one of your products , or you create a tutorial of some sort , you need to cover all angles. There is nothing worse than website content that leaves the job only half done , to tell you why something is important, but not pursuing that lead.
When you are close to a certain topic - as is the case with people who create a product or service - it is easy to assume that everyone also understands that you do. But the opposite is generally true, if you need to explain all sides of an issue to write content for your small business website .
Want to keep your pages relatively short for easy reading ? You can do this while providing complete information. That's what hyperlinks are for!
April. Link to related resources
Here is the key to developing great content for your small business website . Try to create authority documents to others in your field would link to and recommend to others. One of the key criteria for a document is that it links to plenty of supporting information , both on the same site or elsewhere on the web.
In addition to being good for your readers, this kind of useful content will make others more likely to link to your website webmasters. This adds to its network of "popularity" and can further improve the ranking of search engines to your small business web site.
When writing a web page in particular , try to think of it as " the ultimate guide to [blank] . " This is the first step to creating the kind of authority documents that eventually dominate search engines and direct web traffic endless authors . But it is rarely possible to create a " reference guide " to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as no direct competitors).
May Add graphics support , images, etc.
Reading online can be hard on the eyes. You can make easy work of the reader in two ways . First, you can format your content appropriately for tape playback ( sub- paragraphs short run , columns narrow text, bullets, headings , etc. . ) Second, you can add images to the support and useful graphics .
Imported graphics can improve website content in a number of ways. The images are more attractive than the text at first glance, so they can attract and retain readers. Also help clarify your message with visual reinforcement .
conclusion
I have a motto I use regarding website content . "If it is not worth putting online, do not put it online. " This is my reminding me that I have to use the techniques described above to create superior website content. Because this is the kind of content that leads to online success. Apply these lessons to your website and see the small business success increase !
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