Blogs and content marketing
Imagine that you have invested your energy into an amazing piece of content that can be displayed on the website or blog of your company. Published , then nothing . Absolutely nothing happens.
So how do you socialize your most valuable content ? Assuming you have a very useful that people will love and share , and it is no exaggeration to educational content , it will work.
Why is that a large amount of content is not shared with people? Because we are lazy. Yes , it's that simple. If done without effort, people are not going to share your content on their social networks . Must integrate social sharing in key strategic locations in content. Ensure that people can click on a button with an action and share your content across networks like Twitter , Facebook, Google+ , LinkedIn .
Social sharing can be integrated on a blog , an e- mail and even files in pdf format . But if people must develop their own way and create your own Twitter , people will not do. Imagine if only ten people shared the content with your friends. If your content is really good people will want to share your content with others. This results in an enormous amount of free traffic.
Social action buttons with a graphic that represents the four main social media networks Twitter , Facebook , LinkedIn and Google+ , they do what all it takes is a click , create visibility of your website to grow exponentially . If people can easily share your quality content , they will. " Easy " is the keyword.
Content Marketing and the Power of Blogging
Those people who say that blogging is dead you say ? The problem is that we define article marketing in the wrong direction . A blog is simply a way of formatting information. A company may have four or five different blogs. So when someone says that blogging is dead, is not at all true. What could be a more accurate evolution of content marketing description is that the old strategy of blogging has been moved to a new division of time - social and blogs can be a vehicle of great content is shared in the four major social media networks - Twitter , Facebook, Google and LinkedIn .
If your only goal is to teach anyone the best people in the world , and this information is put in blog format , you will succeed . It occurs in all sectors. A good education will never be dead.
Website or blog destination
Social media is not under your control. All you need is a Facebook account to make a change, and all that invested in their social media campaign can be potentially more profitable. Your investment may be wasted and fall into the water. So in order to protect your business against this, keep your website or blog as his " destiny" to which channel their site visitors . Yes, it's very good if visitors to your Facebook page , but in the long run , your business will benefit more if the final destination is the website or blog of your company. Because of this, you may refer visitors to your call to action.
Keep your target in your own control
What is the best way to protect your investment loss of content companies in social media ? One word - control.
Businesses fail every day because they invest all their social media campaigns instead of investing in quality content on a blog website. Their final destination you want to bring visitors should be your blog or website. So instead of putting all your eggs in social media , investing in great content that is posted on your website or blog . The articles you write , always use your content and always help you in your ability to communicate with your prospects and existing customers. You can use this content in a blog, on a marketing campaign via email, or you can use this content to share on their social media platforms . This content is yours and you can always use it. Use and leverage their vast library of content, because it is the power behind content production . The effect on the company and the employees, the brand and its call center quality items assigned long term that are written by the owner of a company (or a quality ghostwriter ) that strives to teach and be the best teacher in your field.
Content marketing , your articles and your business website
What content marketing exactly? Content marketing is teaching people via text , audio and video in all that you do. Content marketing is a subject of their articles originally written and base quality of your online marketing campaign will be based. We have a name for the great teaching and whether it is a blog, a video on YouTube, or email marketing campaign includes all content and mass produce thrust . Content marketing is huge and an important part of creating businesses on the Internet today .
Blog and Website Traffic
Many people think that if you build it, they will come. This is not always the case.
Using content marketing , many companies have registered their businesses after the recession began . Radio, television, print , and Google Adwords are expensive advertising tools for smart companies all have heard the questions took about a customer or potential customer , and transformed the question in the title of a blog article . Great content distributor or blogger says " If they ask , I'll answer . " The owner of a large business knows the value of content marketing and blogging. By providing this quality content that has been raised , which should be on your website or blog somewhere. In a few hours or days , your website can benefit from a single article , well written quality . This can be done simply by writing an article about something the client or prospect requested . In sales, they often answer the same questions over and over again. Great content can shorten the sales cycle and increase profits. Shorten the sales cycle , you are able to save time on sales calls, and sometimes reach a deal over the phone instead of navigating to your home or business to a potential customer. Believe it or not , people read about a product or service in large quantifies , in good time before making a major purchase. With quality content on your site or blog , visitors can exploit child will explode, and the more people spend more time at your site so that your prospects are better prepared when your sales reps begin the sales cycle . Content is the most powerful tool of the marketing world ( when used properly ) . Shorten the sales cycle is the goal.
Companies based services , and any company in any industry can benefit from this technology sales and marketing. You can reach price agreements with buyers for a faster amount of just teaching their prospects with great content that answers questions that people ask time. Become the best teacher in your area or in your city or town , the principle of communication and consumer education , the two sides will fall in love with you - Google and search , which means your site or blog will be a huge increase in traffic ! And real people are more interested in your product or service because they have taken the time to create great content that answers their questions . Your prospects will appreciate you being honest and transparent. Provide the kind of content that people in the past were not able to obtain, gain confidence and sales prospects .
What a great content ?
Please recognize that all content that is not equal .
What is great content ? Great content is written as a person speaks . Talk to the reader as it does not know what they are talking about. Acronyms and words nobody has heard can damage its contents. Talk to your readers , as they have no idea what you're talking about . And answer questions about another fact. Talk about things that nobody in their discussions of the industry. For example, many companies are reluctant to list prices on your website or blog , so just avoid the subject . Instead, embrace topics that nobody else has the courage to embrace . Write about taboo subjects . For example, you need not enter the exact prices . You can be vague prices, while at the same time addressing the issue of people searching for your product or service are interested In doing this , you make your business stand out from its competitors.
Ostrich Marketing
Some people think there is a problem or a common problem will go away or not come and people will not notice if your business is simply not mentioned . This could not be further from the truth. People do not realize ! That's why the so-called information age . People know all about you so you do not have to hide anything. Be open and transparent in your marketing and your customers will appreciate you for it. When you meet with a client for the first time , you want the prospect to feel like you 've known for a long time, since reading your articles or listening to podcasts . Talk to every day, the language of conversation . One way to do this is to take your smartphone and register talking to a complete article , and then transcribe it yourself. Delete message marketing your content and answer questions, and your content will go further. This is called a blog, not boast . You can brag to your site , your blog , not to brag , but instead of teaching. Yes , include a call to action, but in the long term , an article on your blog is a teaching tool .
Articles website and your business revenue
Connect an item of income . How can a company blog can connect to business results ?
On their website people can fill out the forms and track tests , where people who have filled out the form or simply place an order. With the analysis , you will know where these people come . HubSpot is a popular analytical tool. Google Analytics is a great and free. When your sales team is aware of the content that you as a business owner has occurred , allows your sales team with another tool in their arsenal and gives the vehicle you can teach . Along with a sales advantage , you can reach and following up with a prospect and answer a question they have already raised. Followed with son with an email containing a link to an article or video that answers your question , wait a few days - and then go again. Each sales representative must be an active participant in the company blog because the sales team that knows the questions are asked and the blog is the vehicle in which these problems can be solved .
Teaching as a sales technique
Each employee can be a teacher.
Content marketing is a culture and we can all be teachers. In many companies, a silo is the sales department and marketing department silo . They do not communicate and the cycle of content marketing breaks. Including the sales team to generate content for your blog, merging the two departments . Your brand and enjoy the blog and the corporate culture to blend into an environment that has a common theme. Make every employee a teacher, everyone in the company merges with a common culture rather than separate silos.
What is a watershed ?
A turning point is the magic number of page views that are required for a visitor to stay on your site. If you really studied analysis , you can learn at their turning point and learn how to make their rate hike closure . If visitors read the previous pages shows that the magic number , they are able to increase your closing ratio . Conversely , if the visitor reads less than that magic number , the reduced rate of closure. Every industry has a turning point and all service sectors also . This principle applies to online marketing . If someone spends enough time on your site, it will eventually become a customer.
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